UNLOCK NEW BUSINESS OPPORTUNITIES AND

DRIVE GROWTH WITH MAGENTA THINKING

We are an insights and innovation company. With the power of Magenta thinking, we help teams insightfully interpret and create powerful connections across customer behavior, voice of customer, trends, and category knowledge.

These insightful connections help teams clarify problems, immerse in customer needs, illuminate strategy and innovation opportunities, and create actionable plans. We actively listen, guide, and collaborate with your team to unlock new opportunities.

Our Approach

We start by really listening to your needs, ensuring we understand where you have been, what you have tried, and where you need to go. From there, we will work with you to develop a plan tailored to your specific needs. We provide custom workshop facilitation, qualitative market research, and project management services to help your team think differently, find your magenta, and drive results.

WHY MAGENTA

Magenta represents the critical role of insightful connections that spark new perspective.

Magenta is a "created" color with no wavelength in the visible light spectrum.

Usually, when your brain sees two different colors, you perceive the color with the wavelength halfway in-between. However, when your brain sees red and violet, you don't see green, the wavelength in the middle.

Instead, your brain creates the color Magenta.

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